Learning made fun – this Dinosaur exhibition takes visitors back to the Mesozoic era, the “middle life” or the Age of Reptiles and inspires the imagination. Surrounded by a Jurassic environment, the experience is enhanced through movement, touch, lighting, props and sounds, as well as with interactive activities. This all evokes a true sense of realism, adventure and entertainment, whilst leaving a powerful and lasting impression.
Our team can help produce a memorable exhibition, providing added-value services in defining the concept and overall experience.
Our team visits the country to better observe and understand local market insights, such as the culture, values, and uncovering what interest and excite children and all visitors most. This forms the basis to help brainstorm and create a unique concept for the exhibition.
For instance, story elements and features that help enhance the overall experience. Perhaps a time capsule or wizard welcomes and “transports” visitors back millions of years to the Jurassic period, where the amazing world of the dinosaurs is alive and thriving. This can be an excellent opportunity to set the scene and introduce the world of the dinosaurs, preparing visitors for the adventure ahead.
Maybe we need to hire actors to support the journey; will the dinosaurs walk, and will they roar; will it be a guided tour, or will people simply have the opportunity to stroll and observe in their own pace…? These are just some of the essential questions that need to be addressed.
No doubt, the exhibition’s concept should be exciting, engaging, and most importantly, establish the fantasy. At the same time, it should be educational, with interesting facts and information about the period of the dinosaurs on Earth until their disappearance.
As per the final concept and allocated venue space, the layout of the exhibition can be now determined. This includes the surrounding nature, made up of prehistoric plants and animals that help capture the imagination – their sheer size and authority, dominating movements and sounds, formidable and even vicious stare and presence.
One of the most impressive dinosaurs is no doubt the colossal, ferocious predator Tyrannosaurus Rex. The T-Rex is royalty among dinosaurs, known as Rex the king, one of the largest land carnivores of all time and surely one of the most terrifying creatures. All are fascinated by this fierce dinosaur – perhaps grateful and respectful for not living side-by-side. Will T-Rex be placed at the end of the exhibition, entrance or next to the selling points?
Just as dominant, although certainly a friendlier herbivore dinosaur is the Diplodocus. This giant is among the most easily identifiable creatures, with its typical sauropod shape, long neck and tail, and four sturdy legs. For sure always a favourite with kids! Will all the herbivore dinosaurs be grouped together, or scattered around the exhibition?
Many more captivating moving dinosaurs are on display at the park, always according to the exhibition’s concept/idea. Together with the museum, with dinosaur skeletons and fossils. This is the dinosaur land.
There are many possible components to a travelling exhibition that help create an all-encompassing experience.
For instance, bringing the fantasy some structure with a customised script. Then, deciding on how best to deliver and/or support such story elements, i.e. are we hiring student extras or professional actors? What will be their costumes/uniforms? Do we need a mascot at the entrance, which can also then help with wider branding and merchandising? Also, is a palaeontologist needed to make it a lot more academic?
All of the above elements, among other, are specifically designed for each exhibition, ensuring visitors have a unique and memorable experience.
Children (and adults) learn much better with hands-on activities.
The exhibition can be developed with a series of themed activities that stimulate interaction and empirical learning. These elements make the overall experience dynamic and educational.
These activities can be scattered throughout the dinosaur park, and designed according to the available space, location, and given market/audience. Some might include the ultimate excavation experience, where visitors must uncover hidden dinosaur treasures such as bones and fossils, or drawing and crafting activities, among many other options.
Indeed, learning from action is a great way to bring the fantasy back to reality.
We understand that from a client’s business or organisational perspective, exhibitions must be sustainable and provide good financial return. As such, the exhibition and our associated services are designed with this in mind, ensuring maximum opportunities and success rates.
This ranges from concept and branding, to support with developing additional revenue streams. For instance, visitors can take the opportunity to zone into various attractions and experiential selling points, all of which are also tailored to the exhibition’s concept.
Some ideas commonly include a Virtual Reality feature, option of a photo area with possibility of dinosaur rides for the kids to help capture an exciting moment, or perhaps better suited with a photo booth, a gift store with toys and memorabilia, and creation of adventure gaming challenges.
All of the above attractions and selling points, among other, are designed to enhance the visitor’s experience, but also to provide maximum return on investment.